“I didn’t really know who my target audience was. Now, it is much easier to identify whether or not someone is going to be a quality client who appreciates the value that I bring to their experience. I have a renewed love for the work that I do and I am making more money and work less.”

"I've spent a lot of time and energy working with clients that weren’t the right fit for me and money hiring social media people who were doing lots of different things but never worked because I had no idea who the audience was that I wanted to speak to. Now I'm more confident and excited to work with my dream clients."